Description

👍

Welcome note

Data hub is our new upgraded platform, which we rolled out in August 2025. It offers a single unified integration for passing your data through to your Bloomreach products.

You have access to Data hub if you've implemented with Bloomreach after August 2025.

Customers who have implemented before August 2025 should follow the existing documentation for Engagement, Discovery, and Clarity.

• Display Name: Description

• System Name: description

• Data Type: String

• Levels: All

• Used By Apps: All

• Required By App: None

Textual or HTML description providing detailed product or variant information.

General Usage

• Source of rich text information for search, recommendation, and other ml/ai models.

Examples

"Experience ultimate comfort with our Classic Fit Cotton T-Shirt. Made from 100% organic cotton, this versatile wardrobe essential features a relaxed fit that flatters every body type. The premium ring-spun cotton fabric is pre-shrunk and features reinforced shoulder seams for lasting durability. Perfect for casual wear, layering, or everyday comfort. Machine washable and fade-resistant."

"Our Classic Fit Cotton T-Shirt in timeless black, size medium. This colorway offers maximum versatility and pairs effortlessly with any outfit. Fits true to size with a chest measurement of 38-40 inches. The deep black color is specially treated to resist fading even after multiple washes."

Application Usage

Engagement

Reserved Attribute Name: description

Used for:

Discovery

Reserved Attribute Name: description

Used for:

• Used for keyword based matching.

  behavior.

Variant-level description is not currently in use.
Use an additional custom attribute if description is needed at the variant level.

Feature Capabilities & Configuration

• Referenced in Delivery API request parameter as: description

• Referenced in Delivery API response documents as: description

• Can be faceted and filtered on in Delivery APIs?
  YES.

• Available to use in Variant/SKU-select use cases?
  NO.

• Available to use in facet management dashboard?
  NO.

• Searchable by default?

• Facetable by default?

• Displayable by default?