Launch Date

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Welcome note

Data hub is our new upgraded platform, which we rolled out in August 2025. It offers a single unified integration for passing your data through to your Bloomreach products.

You have access to Data hub if you've implemented with Bloomreach after August 2025.

Customers who have implemented before August 2025 should follow the existing documentation for Engagement, Discovery, and Clarity.

• Display Name: Launch Date

• System Name: launch_date

• Data Type: Datetime

• Levels: All

• Used By Apps: All

• Required By Apps: None

The date and time when the product or variant was first made available for sale in the
collection.

Represents the first occurrence of the product or variant in the collection when it was
first offered for sale.
This is not the timestamp when the item was first added to the Bloomreach system, but
rather when it became available to customers.
Values should be in normalized UTC timezone.
When only a date is provided without a time component, the default time is set to the
beginning of that day (midnight, 00:00:00 UTC).

General Usage

• Identifying and promoting new product arrivals

• Creating "New Arrivals" categories and filters

• Sorting products by newest first

• Personalizing recommendations based on customer affinity for new products

Examples

"2024-03-15T10:30:00Z"

"2024-03-15"

"2024-01-01T00:00:00Z"

Application Usage

Engagement

Reserved Attribute Name: date_added

Used for:

• Creating dynamic segments for customers who engage with new products

• Triggering "New Arrival" email campaigns and push notifications

• Personalizing recommendations to highlight recently launched items

• Building time-sensitive promotional campaigns around product launches

Discovery

Reserved Attribute Name: launch_date

Used for:

• Boosting search relevance for recently launched products

• Influencing recommendation algorithms to balance new and established products

Note: In Discovery, launch_date is currently only relevant as a product-level
attribute. Variant-level launch dates are not utilized in Discovery's current
implementation.

Feature Capabilities & Configuration

• Can be faceted and filtered on in Delivery APIs?
  Yes

• Available to use in Variant/SKU-select use cases?
  No

• Available to use in facet management dashboard?
  No

• Searchable by default?

• Facetable by default?

• Displayable by default?