Color Group

• Display Name: Color Group

• System Name: color_group

• Data Type: String

• Levels: All

• Used By Apps: USER.SEARCH

• Required By Apps: None

Represents the normalized color family name for a product or variant.

The color group attribute contains a standardized color family designation (e.g., "Red", "Blue", "Green") that groups similar color variations together. Unlike the specific color attribute which may contain detailed color names like "Navy Blue" or "Sky Blue", color_group normalizes these to a common family like "Blue".

This normalization is essential for broader color-based search, filtering, and merchandising strategies.

General Usage

• Normalized color-based search and filtering

• Color family grouping for improved navigation

• Broader color matching for recommendations

• Simplified color faceting with fewer options

Examples

"Red"

"Blue"

"Green"

"Neutral"

Application Usage

Marketing

Reserved Attribute Name: N/A

Color group is not currently utilized by Marketing application.

Search

Reserved Attribute Name: color_group

Used for:

• SKU Select feature for variant grouping and selection

• Search and recommendation relevancy and ranking decisions

• Normalized color faceting and filtering

• Color family-based merchandising rules

• Improved color search matching across variations

In Search, the color_group attribute provides a normalized approach to color-based product discovery. At the product level, values will be aggregated from all variants to show available color families.

At the variant level, it identifies the specific color family for that variant, enabling intelligent grouping in SKU selection interfaces.

Feature capabilities and configuration

• Referenced in Delivery API request parameter as: color_groups (product level) /
  sku_color_group (variant level)

• Referenced in Delivery API response documents as: color_groups (product level) /
  sku_color_group (variant level)

• Can be faceted and filtered on in Delivery APIs? Yes.

• Available to use in Variant/SKU-select use cases? Yes.

• Available to use in facet management dashboard? Yes.