Cost Per Unit

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Welcome note

Data hub is our new upgraded platform, which we rolled out in August 2025. It offers a single unified integration for passing your data through to your Bloomreach products.

You have access to Data hub if you've implemented with Bloomreach after August 2025.

Customers who have implemented before August 2025 should follow the existing documentation for Engagement, Discovery, and Clarity.

• Display Name: Cost Per Unit

• System Name: cost_per_unit

• Data Type: Float

• Levels: All

• Used By Apps: Engagement

• Required By Apps: None

The wholesale cost or purchase price of the product or variant, excluding any markup or
margin. This represents the actual cost to the business before adding profit margins.

Value must be a float ≥ 0 with maximum 2 decimal precision.
No currency symbols, commas, or text allowed.
The value represents the cost in the catalog's base currency.

If the product has variants:

• cost_per_unit should only be supplied at the variant level for those variants

• Product-level cost_per_unit will be ignored when variants are present

• Each variant should have its own cost_per_unit value if applicable

This attribute is typically lower than the price attribute, with the difference
representing the profit margin.
Value of 0 may be used for digital products with no marginal cost or promotional
items.

General Usage

• Calculating profit margins for business analytics and reporting

• Determining minimum viable discount thresholds

• Inventory valuation and cost analysis

• ROI calculations for marketing campaigns

45.50

299.00

3.25

Application Usage

Engagement

Reserved Attribute Name: cost_per_unit

Used for:

• Setting intelligent discount limits to protect profit margins

• Personalizing promotions based on margin thresholds

• Creating automated pricing rules that maintain minimum margin requirements

Discovery

Not currently used by Discovery