Personalize a Page - Bloomreach Experience - Headless Digital Experience Platform

Personalize a Page

Introduction

Goal

Personalize a page to create a relevant experience for visitors landing from an Engagement email campaign.

Background

For an integrated experience, brX Content enables personalization of pages using the Experience manager based on segments used in Engagement email campaigns.

This page explains how to personalize components on a page.

Personalize components on a page

First, add your campaign to Content audiences.

Open the Experience manager application.

Open the channel in which you want to personalize a page.

Browse to the page that you want to personalize.

If the components on the page are not outlined, click on the Show components icon in the top right corner.

Click on a component you want to personalize. A sidebar will appear showing the component's configuration:

Click on the Copy variant icon to copy the component's default configuration to a new configuration variant that you can personalize:

A new variant is created and automatically selected:

Click on Select a segment and in the dialog the appears, select a campaign and a segment:

After you click on Select, the variant for the selected segment is ready to be configured:

You can now make the desired configuration changes for the variant similar to how you configure any other page component.

Click Save to save the component configuration and click on X to close the sidebar.

Repeat the above instructions for any other segments used in your campaign and for any other components you want to personalize on the page.

Use As viewed by to preview a personalized page for a specific segment.

Once you are satisfied with the result, you can publish the page.

Link to a personalized page from within an email campaign

For a visitor to see a personalized variant of a page, they must land on that page using a link from an email campaign. You can find the public site URL for the page in the Page info dialog (open the Page menu and select Info).

Copy this URL and use it within a targeted row in your email campaign design. Engagement will automatically add the relevant campaign and segment information to the link in the final email sent to each recipient.

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