Segment-based content personalization
The segment-based content personalization feature allows you to personalize content for specific customer segments.
Segment-based content personalization integrates with Marketing or with any external Customer Data Platform:
- The Marketing (Engagement) integration automatically synchronizes segmentations managed in Marketing. The SPA SDK supports segmentation using Marketing out-of-the-box for easy front-end implementation.
- The Customer Data Platform integration can import segmentations from any CDP in a generic JSON format. The SPA SDK supports segmentation using an external CDP through a cookie for easy frontend implementation.
Adding either of these integrations will automatically add the Content audiences app to the left navigation bar.
Watch the video below for an introduction of segment-based content personalization using the Marketing integration:
Updated 9 days ago
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