The segment-based content personalization feature allows you to [personalize content](🔗) for specific customer segments.

Segment-based content personalization integrates with [Bloomreach Engagement](🔗) or with any external Customer Data Platform:

  • The [Bloomreach Engagement integration](🔗) automatically synchronizes segmentations managed in Engagement. The [SPA SDK](🔗) supports segmentation using Engagement out-of-the-box for easy [frontend implementation](🔗).

  • The [Customer Data Platform integration](🔗) can import segmentations from any CDP in a generic JSON format. The [SPA SDK](🔗) supports segmentation using an external CDP through a cookie for easy frontend implementation.

Watch the video below for an introduction of segment-based content personalization using the Engagement integration: