## What are landing pages?
Landing pages provide tools for marketers to easily create landing pages with little to no involvement needed from developers. The tool integrates with [Bloomreach Engagement](🔗) or your customer data platform (CDP) to help create landing page variations based on data present in CDP, such as [segments](🔗). To learn more about [personalized landing pages](🔗), check out our dedicated user guide.
## What makes our landing pages unique?
Landing pages come with a library of ready-to-use templates. You can easily modify these templates in the editor to make common changes to landing pages, such as copy, the color of CTA, image, and branding, and independently create your own landing pages. Bloomreach Engagement offers extensive campaign performance metrics and robust A/B testing capabilities so that you can continuously test and optimize landing page campaigns.
## How to set up a landing page
Open the _Experience Manager_ app to pick the _Channel_ in which you want to set up your landing page.
Click on the _+ Page_ button in the top right-hand corner, which will open a _New page_ command. Once you name your page and choose a page layout, a new page is created and ready to be customized.
By clicking on the _Show sitemap and components_ button highlighted in the picture in the left-hand corner, a list of _Components_ will become visible. Components are divided into _Page-specific_ and _Shared_ components. For optimal use of our landing pages tool, customize your page with _**Page-specific components**_.
Page-specific components will **not** be duplicated to any other pages in your _Channel_, they will be unique to your landing page.
Good to know:
All our Banner components are linked to _Images and Assets_ in the _Content Application_. Product and Category highlight components must be linked via commerce connectors such as our very own [Bloomreach Discovery](🔗), SAP, commercetools, or Shopify.
While you can choose any of the available components shown on the screenshot below, this guide shows you a simple landing page using the _Title & text_ and _Product grid_ components.
After including all your desired components and customizing them to reflect your business goals best, you can [publish (or schedule to publish) your landing page](🔗) as you would a regular document.
## How to save and use a template
Content SaaS allows you to save a landing page as a template for future use. This will save you time in the future when creating new landing pages. Configured components and structures will be saved; all that is left is customizing the content you wish to promote!
To save a page as a template, click on the _Page_ command button as if you were intending to publish a page. In the list below, you can see the _Save as page template..._ command below the (un)publication commands.
A _Save as page template_ pop-up will appear where you can specify the template name for future use as well as add a _Template preview image_. Once you click _Save_, the landing page you created will be saved in a template list shown in the screenshot below, which can be found in the _Templates_ category of the _Sitemap and Components_ sidebar.
Once your landing page is saved as a template, you are ready to customize new landing pages. If you want to use a template, click on _+ Page_ just like at the beginning of this user guide. But, instead of clicking on the _Blank page_ option, click on the _Page based on template_ button. You can now choose the template you wish to use in the _Page template_ list.