Bloomreach Content is a headless experience management platform using a modern, SaaS-based, API-first architecture that aligns with the [principles](🔗) of the [MACH Alliance](🔗) (of which Bloomreach is a member).
The Content platform provides an **Experience Manager** application as well as two types of APIs: **Management APIs** and **Delivery APIs**.
The **[Management APIs](🔗)** are used exclusively by **Developers** to configure aspects like [content types](🔗), [component](🔗) catalogs, page [layouts](🔗), and [routes](🔗). To work with the Management APIs, Developers can use their own custom code or use tools provided by Bloomreach such as the [Site Management UI](🔗) and [Postman Collections](🔗).
Based on the configurations, **Content Managers / Marketers** [author content](🔗) and [configure and preview the site experience](🔗) using the [Experience Manager](🔗) app.
Bloomreach takes care of hosting and upgrading the platform, including its APIs. This means that any new product features or enhancements automatically become available to you, allowing you to primarily focus on your business processes.
The **[Delivery APIs](🔗)** are used to deliver the tailored content and site experience through to a **Client-Facing Application** where the response to the **Website Visitor / Customer** is generated with the help of our [SDKs](🔗) and [storefront integrations](🔗).