## Introduction

In order to provide an engaging experience to your audiences, Bloomreach Content provides a direct synchronization with [Bloomreach Engagement](🔗). To learn more about the integration, click [here](🔗).

## Prerequisites

Content audiences work together with Bloomreach Engagement to enable the personalization of pages. The following documentation assumes a working knowledge of managing segmentations and email campaigns in Bloomreach Engagement.


See the [Bloomreach Engagement documentation](🔗) for more information.

## How does content personalization work?

You create [segmentations](🔗) and/or [email campaigns](🔗) in Bloomreach Engagement. With the [segment-based content personalization integration](🔗), the Bloomreach Engagement projects that are assigned to Bloomreach Content _Channels_ are automatically added to your _Content Audiences_.

Visitors to your site can be assigned a segment by Bloomreach Engagement by an email campaign the visit originated from and/or dynamically while they are browsing the site. In the latter case, it can take a few page visits before enough information about the visitor is available to assign them a segment.

Bloomreach Content serves personalized pages based on the segment or segments assigned to the visitor. Each component on a page can have personalized variants for any number of segments.

When a visitor visits a page, for each component on that page, the personalization engine tries to match the best component variant to that visitor in the following order:

  1. Campaign variant matching the visitor's profile

  2. Segmentation variant matching the visitor's profile _(in case the visitor profile matches multiple segmentation variants for a component, the order of the segmentations in the \_Content audiences_ app determines which variant will be used)\_

  3. Default variant (no personalization)

It is possible that a single page contains a combination of two or even all three options above for the same visitor, depending on the availability of matching variants for each component on that page. You can [Preview a Personalized Page](🔗) such combinations using an "alter ego" in the Experience manager application.

## How to set up content personalization?

The following pages describe how to extend the [segmentations](🔗) and [email campaigns](🔗) you set up in Bloomreach Engagement, to your pages in Bloomreach Content.

  • [Add a Campaign](🔗)

  • [Personalize a Page](🔗)

  • [Personalized Landing Pages](🔗)

  • [Preview a Personalized Page](🔗)

  • [Synchronize Segmentations](🔗)

  • [**Segment-Based Content Personalization**](🔗) provides details on setting up your **Content SaaS x Engagement** integration which elevates your _Content Audiences_ experience.

## Screenshots