Content personalization features must be enabled on a per-environment basis. To get started with personalization, reach out to your Bloomreach account manager or sales representative.
In order to provide an engaging experience to your audiences, Bloomreach Content provides a direct synchronization with [Bloomreach Engagement](🔗). To learn more about the integration, click [here](🔗).
Content audiences work together with Bloomreach Engagement to enable the personalization of pages. The following documentation assumes a working knowledge of managing segmentations and email campaigns in Bloomreach Engagement.
See the [Bloomreach Engagement documentation](🔗) for more information.
## How does content personalization work?
You create [segmentations](🔗) and/or [email campaigns](🔗) in Bloomreach Engagement. With the [segment-based content personalization integration](🔗), the Bloomreach Engagement projects that are assigned to Bloomreach Content _Channels_ are automatically added to your _Content Audiences_.
Visitors to your site can be assigned a segment by Bloomreach Engagement by an email campaign the visit originated from and/or dynamically while they are browsing the site. In the latter case, it can take a few page visits before enough information about the visitor is available to assign them a segment.
Bloomreach Content serves personalized pages based on the segment or segments assigned to the visitor. Each component on a page can have personalized variants for any number of segments.
When a visitor visits a page, for each component on that page, the personalization engine tries to match the best component variant to that visitor in the following order:
Campaign variant matching the visitor's profile
Segmentation variant matching the visitor's profile _(in case the visitor profile matches multiple segmentation variants for a component, the order of the segmentations in the _Content audiences_ app determines which variant will be used)_
Default variant (no personalization)
It is possible that a single page contains a combination of two or even all three options above for the same visitor, depending on the availability of matching variants for each component on that page. You can [Preview a Personalized Page](🔗) such combinations using an "alter ego" in the Experience manager application.
## How to set up content personalization?
The following pages describe how to extend the [segmentations](🔗) and [email campaigns](🔗) you set up in Bloomreach Engagement, to your pages in Bloomreach Content.
[Add a Campaign](🔗)
[Personalize a Page](🔗)
[Personalized Landing Pages](🔗)
[Preview a Personalized Page](🔗)
[**Segment-Based Content Personalization**](🔗) provides details on setting up your **Content SaaS x Engagement** integration which elevates your _Content Audiences_ experience.