Content SaaS vs brXM

What are the differences between SaaS and brXM?

Bloomreach offers two Content products - Content SaaS (sometimes referred to as Headless Experience Manager) and our enterprise-level Bloomreach Experience Manager (brXM). Though they both provide unparalleled functions to optimize your content management experience, there are several important difference differences between Content SaaS and brXM.



Different documentation sites for Content SaaS and brXM

This documentation website (the one you are currently on) hosts all the information you need for Content SaaS, while our Experience Manager website provides the know-how for brXM.

Why you will like Content SaaS

Content SaaS is provided as a no-code software-as-a-service offering that allows customers to get up and running quickly, with little to no IT support required. The application is hosted in our Bloomreach Cloud environment, and can be effortlessly paired with other Bloomreach products (Discovery and Engagement).

It is a scalable and inclusive option for all your commerce needs. We offer SDKs for integration with several of the popular front-end frameworks which alleviate the responsibility of having to know all the details of integration with Bloomreach Content.

What brXM can offer

Our brXM product, on the other hand, works on a platform-as-a-service premise giving customers the ability to extend the functionality of the application without having to deal with the headaches of hosting it. Its primary focus is on creating, testing, and deploying the developed application - we offer easy page management, dynamic components, experience pages, and more.

The features are enhanced with every update and upgrade that is released, with new features such as instant page preview, enhanced WYSIWYG page editing, and an upgraded text editor included in the upcoming release. brXM customers are responsible for updating their brXM implementations. You can learn more about Bloomreach's End-of-Life policy for brXM versions on our site.

The key differences between brXM and Content SaaS are summarized in the table:

Content SaaS


  • Ideal for full-site based on a Storefront and modern web development
  • Quick set-up process with the possibility to start small and scale up
  • Integrated with our Discovery and Engagement products to deliver unique commerce and marketing capabilities
  • New features automatically available to all customers
  • Easy to use for modern web developers as part of a headless architecture
  • Fully managed hosting infrastructure including disaster recovery
  • Ideal for complex multi-site solutions with heavy Java customizations
  • Fully-fledged Enterprise Content Management System
  • Well-suited for Java developers
  • Unsure if you have SaaS or brXM?

    To make it easier for you to distinguish, both the SaaS and brXM dashboards offer updated information about the type and version of Bloomreach product you have. This may help navigate you to the right Bloomreach documentation website for your product.

    If the below dashboard is what you see (Bloomreach Experience), you are a proud owner of our SaaS product! Another easy way to distinguish that you have our SaaS product is to check the URL - if your browser URL shows a host, you're using Content SaaS.
    To make the most of your product, this documentation website is the right place for you.


    If your dashboard specifies which Bloomreach Experience Manager version you have, in the case of the screenshot below it is version 14.7.5, you are a happy member of the brXM community! To utilize our product to its fullest potential, make sure to check out our brXM documentation website for all the information and guides you may need.


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