In order to provide an engaging experience to your audiences, Bloomreach Content enables personalization of pages based on the segmentations and email campaigns managed in Bloomreach Engagement.
Content audiences works together with Bloomreach Engagement to enable personalization of pages. The following documentation assumes a working knowledge of managing segmentations and email campaigns in Bloomreach Engagement.
How does content personalization work?
You create segmentations and/or email campaigns in Bloomreach Engagement and add these to the Content audiences application in Bloomreach Content. In the Experience manager application, you can then create variants for the page components you want to personalize for specific segments.
Visitors to your site can be assigned a segment by Bloomreach Engagement by an email campaign the visit originated from and/or dynamically while they are browsing the site. In the latter case, it can take a few page visits before enough information about the visitor is available to assign them a segment.
Bloomreach Content serves personalized pages based on the segment or segments assigned to the visitor. Each component on a page can have personalized variants for any number of segments.
When a visitor visits a page, for each component on that page, the personalization engine tries to match the best component variant to that visitor in the following order:
- Campaign variant matching the visitor's profile
- Segmentation variant matching the visitor's profile
- Default variant (no personalization)
It is possible that a single page contains a combination of two or even all three options above for the same visitor, depending on the availability of matching variants for each component on that page. You can preview such combinations using an "alter ego" in the Experience manager application.
How to set up content personalization?