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Upgrade from legacy FTP and SFTP service

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Warning

This is only for customers using the Bloomreach legacy FTP and SFTP protocol server (ftp.bloomreach.com) for sending their product catalog data. If you already use the latest SFTP endpoint (sftp.connect.bloomreach.com or sftp-staging.connect.bloomreach.com), you don’t need to make any changes.

If you’re not sure which service you currently use, contact your Bloomreach representative or Support.

Why upgrade?

Our legacy FTP and SFTP servers will be discontinued on July 20, 2025. Customers still using the legacy server must upgrade to our Dataconnect SFTP server, which has been operation for the past four years.

The latest Dataconnect SFTP service has higher reliability and availability, faster file transfer speed, and more robust security as compared to our legacy services.

After deprecation, our legacy FTP and SFTP server will no longer accept connections. If you haven't completed the upgrade by that time, your product feed files will not transfer, and your product feed will not update.

How to upgrade

If you are using the legacy FTP and SFTP service, in most cases you can update your configuration with minimal effort without coordinating with Bloomreach.

Here are the steps to complete the upgrade:

Upgrade from legacy SFTP

Perform the following steps first in your staging environment and then in the production environment:

  1. If you use a firewall, you will need to allow the IPs 3.82.164.133 (production) and 54.211.108.247 (staging).
  2. Switch the current hostname you use to connect to the SFTP service. Set it to sftp.connect.bloomreach.com for your production and staging environment feeds.
    1. Your SFTP username (which is also your account name) will remain the same.
  3. If you wish to use a new private/public key pair to connect to the Dataconnect SFTP server, you will need to send the new public key to your Bloomreach representative.
  4. Verify the file transfer and processing using the Catalogs application in your staging environment.

You can now start sending the same files to the new service, and our system will automatically detect and process them.

Upgrade from legacy FTP

Perform the following steps first in your staging environment and then in the production environment:

  1. Create an SSH-compatible private/public key pair and send your public key to Bloomreach (we advise creating different public keys for staging and production).
  2. If you use a firewall, you will need to allow the IPs 3.82.164.133 (production) and 54.211.108.247 (staging).
  3. Switch the current hostname that you use to connect to the FTP service to sftp.connect.bloomreach.com.
    1. Your SFTP username (which is also your account name) will remain the same.
    2. Make sure that your SFTP client is using the same SSH-compatible private key that was used to generate the public key.
  4. Verify the file transfer and processing using the Catalogs application in your staging environment.

You can now start sending the same files to the new service, and our system will automatically detect and process them.

Static files

If you have any static (long-lived) files uploaded to the legacy servers that rarely change or update, make sure that now these files are refreshed more frequently than once every 30 days. Failure to do so will automatically delete these files in the new Dataconnect system.

How to use the new SFTP service

After completing the upgrade, you can send Catalog data over the new SFTP service as usual, using the following SFTP command:

sftp -i ~/path/to/private_key @sftp.connect.bloomreach.com

SFTP Endpoint

sftp.connect.bloomreach.com (3.82.164.133, port 22)

Provide Bloomreach with public keys that will need access to each environment. More than one can be provided for each environment, and we advise using different public keys for staging and production.

The files should be uploaded directly to the SFTP server's root folder. Do not upload a file in a different directory structure.