Thematic pages benefit your site's SEO value, using white hat methods to help position your site near the top of search results on major search engines. To maximize that SEO value, we have some requirements and recommendations.
✅ All of these elements must be visible to both site visitors and search engines — don't hide them! However, you can make the description accessible to your site visitors with a view more button or link.
✅ You can't integrate your thematic pages on the client side. Use server-side integration methods only.
✅ Consume all of the elements passed in the header section of your thematic API responses, including title, canonical URL, H1, robots index tags, and noindex tags.
This strong recommendation is specifically about your thematic pages on your site, not your thematic API responses. We definitely recommend that you use JSON for your thematic API responses.
❌ Site visitors and search engine bots must see the same content on the thematic pages. Don't apply styles like font colors that are similar to background colors or use other techniques to hide elements from site visitors. Search engines consider this kind of concealment as a black hat SEO trick, and they diminish your site's ranking in search results accordingly.