Anonymize a customer

/data/v2/projects/{projectToken}/customers/anonymize

A method that initiates anonymization of the specific customer.

The anonymization process removes all Private information and all external identifiers and assigns a new cookie ID.

Apart from customer IDs, the anonymize call only removes properties that have been marked as Private - Personal Identifiable Information (PII). You need to manually specify which properties are Private in the Data manager within your Bloomreach Engagement project. Learn more about managing PII.

Definition

Authorization

In this API call you must use the following authorization access and permissions:

Available access typePermissions needed
Private accessGDPR > Anonymize customer

Read more about:

Path parameters

ParameterTypeDescriptionRequired
projectTokenstringThe ID of your project.Required

Body parameters

ParameterTypeDescriptionRequired
customer_idsobjectOne or more hard and/or soft customer IDs are required. You can use any customer IDs, depending on your project setup and needs. The most common ones include: cookie and registered. Read more about customer IDs .At least 1 required.

Headers

ParameterTypeDescriptionRequired
authorizationstringUsed for authentication. Read more in the Authentication section.Required
content-typestringapplication/jsonRequired
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