Standard Rule - Bloomreach Experience - Headless Digital Experience Platform

This article covers a Hippo CMS version 12. There's an updated version available that covers our most recent release.

Standard Rule

This feature is available since Hippo CMS 12.0.0
This Bloomreach Experience Manager feature requires a standard or premium license. Please contact Bloomreach for more information.


This type of rule will present you with three input fields and a checkbox, namely:

  - Description
  - From
  - To
  - Type 


This field is meant to provide a clear description of the rule, so it's clear for other people what it does and why it was created. This will also help you to find it later using the search.


Here you can enter the URL that must be rewritten. The URL must either start with a '/' or be fully qualified, i.e. starting with http(s):// The URL may contain 'wildcards' * will match any single element, ** will match all elements. For example:

URL Explanation
/abc This will match the URL /abc
/abc/* This will match the URL /abc/def, but not /abc/def/ghi
/abc/** This will match any URL starting with /abc/**.html This will match any URL starting with /abc/, and ending with .html, but only if the requested domain is


This field takes the URL where the above URL should be rewritten to. Any occurrence of a wildcard (* or **) in the from field can be referenced here as $N.

From field To field Explanation
/abc /def This will rewrite the URL /abc to /def
/abc/*.html$1.html This will rewrite /abc/somedocument.html to

Rule Type

What type of redirect should take place.

Rule Type HTTP status code Explanation
temporary-redirect 302 This will tell browsers (and search engines) to keep requesting the original URL as this redirect is only temporary
permanent-redirect 301 This will tell browser (and search engines) that the requested URL has permanently moved, so they can update their caches and from now on directly request the new URL.
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