HomeEngagementContentDiscoveryOther Resources
Release Notes
Back to All

1.269 RCS integration, enhanced email campaigns, improved analysis workflow, and Loomi AI updates

15 days ago by [email protected]

This release includes integrating Infobip for Rich Communication Services (RCS), product recommendations for email campaigns, improved analysis workflow, and enhanced Loomi AI capabilities.

Segmentation Fork Node

The Segmentation Fork Node allows you to insert a Customer Segmentation into your Scenario. The Segmentation Fork Node is easier, faster, and cleaner than a Condition to work with your Segmentations in a Scenario.

RCS integration

The new RCS integration allows you to tap into the RCS messaging channel. RCS is a new standard that enhances SMS text messaging with rich functionality, including high-resolution media, interactive elements, and dynamic message formats.

With this integration, you can:

  • Send tailored RCS messages to your customers.
  • Create rich message types such as Text, Media, Choice, and Card formats.
  • Build trust via branded and verified sender.
  • Receive and track replies with Two-Way Messaging.
  • Enable SMS fallback to maximize message delivery.

Note that Sinch integration is not available yet.

Loomi AI works with data examples

Create an analysis and gain insights into your campaigns with Loomi AI!

Loomi AI Analytics is now even more personalized for any project. Loomi can access and work with the data directly in your project. As a result, Loomi AI Assistant can now provide better results while generating segmentations, customer filters, and other analyses.

Create new or edit existing analysis

Say goodbye to leaving build pages to edit your Segmentations, Event segmentations, Expressions, Aggregates, or Running aggregates. Now, you can create new analyses or edit existing analyses right on the build page. This will save you time and effort, as you can work with all your analyses on the same page!

Product recommendations for email campaigns

The new recommendations feature allows you to include product recommendations in the visual editor for email campaigns. With the new drag-and-drop functionality, you can add product recommendations to your emails without technical expertise.