Relevance by Segment Integration Overview
Relevance by Segment integration requires you to send the segment name and segment value through the pixel and API.
A segment is a way to group users on one or more defining properties (dimensions), such as country or occupation. Each segment will have an associated value. For example, you could have a segment named “country” with a value of “Australia”, or a segment named “customer tier” with a value of “Platinum”. To learn more about this feature, go to the Relevance by Segment Page.