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1.297 Weblayers in scenarios, Media in grid & Mobile SDK updates

November 3rd, 2025

Coordinate messaging across your customer journey with weblayers in scenarios, deliver personalized content within Discovery product grids, and access enhanced mobile SDK capabilities.
Version released between 03.11. - 06.11.2025.

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Weblayers in scenarios

Add website banners directly to your customer journey workflows with our new weblayers in scenarios feature. Create seamless cross-channel experiences by coordinating messaging across your website, email, and mobile campaigns at precisely the right moments.

Key benefits:

  • Boost engagement: Show targeted messages at key points in the customer journey with compelling calls-to-action that influence behavior.
  • Unify your channels: Keep messaging consistent across email, mobile, and web for cohesive customer experiences.
  • Maximize campaign impact: Reach customers who missed your emails, recover abandoned carts, and create coordinated promotions that work across all touchpoints.

Unlike standalone weblayer campaigns, weblayers in scenarios target only users who reach specific workflow nodes, ensuring your message appears at exactly the right moment in the customer journey.

Media in grid: Expose Engagement weblayers and Clarity

Integrate seamlessly with Bloomreach Discovery by exposing hyper-personalized media or any existing weblayer:

  • Weblayer exposure: Expose custom weblayers created in Bloomreach Engagement as media assets to Discovery.
  • Clarity integration: Expose Bloomreach Clarity as an asset to Discovery, allowing shoppers to interact with it while shopping.
  • Flexible placement: Create media rules and display these assets within or above your product grids.
  • Real-time personalization: Display personalized weblayers using real-time customer data from Engagement.
  • Enhanced shopping assistance: Inject Clarity into the product grid for shoppers to use the shopping assistant more effectively and intuitively.
  • Easy content creation: Use Engagement's user-friendly interface to create compelling media assets with ease.

This feature bridges Engagement and Discovery platforms, delivering personalized shopping experiences directly within product grids. Check the Personalized media in the grid article in Bloomreach Discovery to learn more.

Mobile SDK updates

iOS SDK

Enhanced event tracking and notification improvements with our latest iOS SDK 3.8.2 release:

  • Device tracking: Adds device_id parameter to all tracked events.
  • Token management: Adds push notification token invalidation during manual token tracking and new token registration.
  • Event tracking fix: Fixes notification_state event tracking not respecting the token track frequency setup.
  • Notification data: Fixes missing application_id in push notification delivered event.
  • Message display: Fixes in-app message display when alert is presented.
  • Event descriptions: Fixes notification_state event description messages.
  • Property cleanup: Removes default properties from notification_state event and removes push_notification_token, platform, description, device_id and application_id from customer properties.

Android SDK

Enhanced event tracking and stability improvements with our latest Android SDK 4.7.0 release:

  • Device tracking: Adds device_id parameter to all tracked events.
  • Memory optimization: Fixes memory leak in ContentBlockCarouselView.
  • App stability: Fixes a crash in the Android example app.
  • Message display: Fixes issue where richless in-app message displays without an image.