🚀 Release 2026-51

Release date: Jul 14, 2026

TL;DR : Revamped merchandising audiences with new OR operator. Upcoming changes to Insights.

Revamped merchandising audiences with new OR operator

The merchandising audiences module has a revamped UI across all audience pages for a more consistent, smoother experience.

What's new

• The audience creation and details pages have been updated with an improved layout.

  

• A new OR operator lets you add alternative values within a single dimension.

• The audience list page now lets you select multiple audiences and apply bulk operations to them.

  

• For multi-site accounts, you can filter the audience list by the rule’s influence over different sites.

  

Why is this valuable

• Managing audiences is faster and more flexible.
• The OR operator reduces the number of dimensions you need to configure and enables you to create more complex audience rules.
• Bulk operations and filters on the list page cut repetitive work when managing large audience sets.

Upcoming changes to Insights

Bloomreach is revamping the Insights application and introducing a new Performance dashboard that replaces the existing reports with a unified, faster, and more flexible experience.

As part of this launch, the legacy Insights will stop receiving new data on 31 July 2026. The affected features are: Activities, Collections, Library, Opportunities, Playbooks, Site search analytics, and Category analytics. 

After 31 July 2026, you can still access historical data. The features remain in the UI until their respective removal dates.

Removed from Insights in December 2026:

• Activities

• Collections

• Library

• Opportunities

• Playbooks

Reports removed from Insights in April 2027:

• Site search analytics

• Category analytics

Review Upcoming changes to Insights for a full breakdown of what is changing, what is being deprecated, and what you can do before the cutoff date.