🚀 Release 2024-52

Release date: August 6, 2024

TL;DR : Revolutionary new launch of Loomi Search+ to power search precision. Support for algorithm query overrides on Pathways, additional parameters support for Email Recommendations, and a new query length limit. We fixed bugs to enhance performance.

🎉 Feature Updates

Loomi Search+ : Power Search precision and relevance with cutting-edge Vector technology

We're excited to launch Loomi Search+, a revolutionary search innovation that blends the best of both worlds: the precision of Keyword Search and the conceptual understanding of Vector Search powered by Large Language Models (LLMs).

Watch this short demo video on Loomi Search+

What’s new?

Loomi Search+ marks our evolution from a semantic-based search system to a hybrid model with seamless integration of Vector Search technology.

1. Next Gen Search that goes beyond Keywords
   Keyword Search is excellent for finding specific products, but it can struggle with complex and more nuanced queries like “running shoes good for knees”.

   Loomi Search+ addresses this limitation by going beyond keywords. It leverages vectors (mathematical representations) to decode the core intent behind every search and identifies products with shared characteristics. The result is a wider and more relevant recall that makes shopping an intuitive experience for your customers.

   

2. Coverage for all query types
   Loomi Search+ leverages Large Language Models (LLMs) to display relevant result sets for all query types (head and tail queries). It also intelligently handles natural language queries with comprehensive semantic coverage.

3. Vector temperature controls
   Loomi Search+ offers granular temperature control settings over the precision of its Vector Search capabilities. This allows you to specify whether to prioritize exact matches for head queries or a broader range of relevant options for tail queries.

Key benefits

• Enhanced shopper experience: Loomi Search+ understands search intent, allowing customers to find what they need faster and easier. This leads to a more satisfying shopping journey and increased customer satisfaction. From our offline evaluations, we have observed this can help drive commercial performance by up to 32%.
  
  
• Wider recall, more opportunities: Loomi Search+ combines Keyword and Vector Search. You get to showcase exact product matches for specific searches while surfacing related products based on underlying search intent. This opens doors to showcasing a wider set of relevant products (up to 29% more related products shown), potentially boosting conversion rates and RPV.
  
  
• Significant reduction of null search results: Loomi Search+, powered by Vector Search, can understand the context behind each search, even for poorly phrased queries or those with typos. This significantly reduces the chances of null search results, ensuring customers always find relevant products, regardless of how they phrase their search.

Feature impact

• With Loomi Search+, we are providing a powerful add-on of Vector Search to supercharge our existing semantic Keyword Search engine. Loomi Search+ enhances and complements the existing search capabilities. Existing search features are unchanged.
  
  
• No additional integration efforts are required on the feed and pixel end.

Feature availability

Loomi Search+ is available to select Premium-tier customers. Please reach out to your DXM if you’d like to join the waitlist for this feature.

Excited to learn more?

Visit the Loomi Search+ feature article. This comprehensive FAQ article addresses common queries about Loomi Search+.

📘

Note: Dashboard Controls is now renamed as Recall Studio.

⚡Improvements

1. Query overrides support for Pathways

We are happy to share that Algorithm customizations at the query level are now supported for the Keyword-based Pathways widget.

What improved?

• The Query Overrides that you configure for specific queries will now optimize the Keyword Pathway recall. This ensures that the Pathway experience is consistent with your Search experience.

2. Query length limit on Search API requests

Search queries in the API requests should now be less than 300 characters (or 30 words) in length.

Why this change?

• To prevent system overload and load spikes, we have implemented this limit on the length of the query string sent in the Product & Category Search API requests.
• There is no such restriction on search requests made from the Bloomreach dashboard.
• This would ensure more robustness and stability of our API infrastructure.

3. Additional parameters support to track Email Recommendations campaigns

Email Recommendations Proxy APIs now allow you to track email campaigns by passing additional parameters.

What improved?

To track email campaigns via your external email service provider, you can pass up to 10 additional parameters in a specific format.

Visit the documentation to learn more about the guidelines for sending such parameters.

4. Multi-site analytics for Top keywords report

Under Insights, the Top Keywords report in Site search analytics is now site-aware.

What improved?

• The Top keywords report will now show the metrics as per the account, site group, and site context.
• The report is computed based on the scope selected in the context selector located in the upper right corner.
• Please note that the 'Download' and 'Email' options for the Top keywords report will be temporarily unavailable due to some ongoing enhancements.

🐛 Bug fixes

• Product grid settings
  After creating a new product grid settings rule, product cards did not populate data for Page-level metrics. This issue has been resolved.
• Insights
  Accessing Opportunities and Playbooks reports under the Insights module resulted in an error. This issue has been resolved.
• Heatmap
  There were functional issues with the Heatmap extension that have been resolved, and it now works as expected.

❗Known Issues

• Ranking diagnostics
  You may notice a few products with a Relevance score of “0.” This issue affects only a subset of queries/products with matches on variant data. We will fix this in an upcoming release.

👍

Subscribe to Bloomreach Discovery Release email notifications by filling out this form.