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1.266 Opera Cloud Integration, IP Allow/Block list, and more

3 months ago by [email protected]

The latest updates to Bloomreach Engagement bring you a new integration with Opera Cloud, enhancements to SMS campaigns, email editors update, bulk deletion of catalog items, and the introduction of IP allow/block lists.

New integration with Opera Cloud

We are pleased to announce a new Bloomreach Engagement integration with Oracle's Opera Cloud. This integration is designed specifically to serve the needs of the hospitality industry, simplifying operations and enhancing guest experiences.

Features

  • Seamless Data Transfer: Connects directly with Opera Cloud, automatically importing critical data such as reservation details, historical data, and customer information into your Bloomreach project.
  • Personalization Across Channels: Empowers hospitality businesses to personalize guest interactions across all marketing channels, offering a more comprehensive guest experience.
  • Tailored Marketing: Allows the tailoring of marketing communication based on reservation events and customer preferences, improving customer engagement and potential for up-selling and cross-selling.

Learn more about this new integration and how to set it up in our documentation.

Default predefined SMS sender

You can now choose 1 predefined SMS sender as the default sender. Previously, the default sender was automatically set to Bloomreach, requiring manual changes for each new SMS campaign. For details on how to set the default predefined SMS sender, review our documentation.

New features in email editors

Enhance the visual content of your email campaigns with expanded editing capabilities.

  • Easily add tables to your emails with the new Table content block.
  • Round the corners of your images.
  • Add space between columns in a row and round the corners of columns in the Rows > Card style.
  • The Text content block has been retired and replaced with the Paragraph and List content blocks, which offer enhanced text formatting and better text rendering. Existing templates or custom rows with the Text content block will not update automatically and will continue to work with the original behavior in the toolbar and sidebar. New templates cannot use the Text content block.

Find out more about email editors in our documentation.

Catalog API - bulk delete catalog items

Now, you can delete catalog items in bulk! You don't have to delete items from your catalog individually. Just send a list of item IDs that you want to delete in the request body, and that's it.

Find out more in our Bulk delete catalog items documentation.

IP Allow/Block list

Stay secure and in control with the IP Allow/Block List feature! This new functionality lets you specify which IP addresses can access your Bloomreach Engagement account.

  • IP Allow List: Specify IP addresses that can access your account.
  • IP Block List: Block specific IP addresses from accessing your account.

For more details, visit our documentation.