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1.300 Adform identifiers and Mobile SDK updates

January 7th, 2026

Enhance your advertising reach with expanded Adform identifiers and benefit from improved push notification documentation and configuration updates in React Native and Flutter Mobile SDKs.
Version released between 12.1. - 22.1.2026.

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Adform integration: First-party and MAID identifier support

Adform integration now supports first-party identifiers and Mobile Advertising IDs (MAIDs) in addition to third-party cookie-based identifiers, helping you reach more customers and improve campaign ROI.

  • Reach more customers with better match rates: First-party and MAID identifiers deliver significantly higher match rates than cookie-based tracking, ensuring your ads reach the right audience across devices and browsers.
  • Protect your advertising investment: Maintain campaign effectiveness as third-party cookies disappear. Your existing customer data from CRM systems, loyalty programs, and mobile apps becomes a powerful advertising asset without requiring new integrations or data collection.

Store your first-party IDs or MAIDs as customer attributes in Bloomreach Engagement, then select the appropriate identifier type when configuring the audiences in your scenarios. Bloomreach automatically sends these identifiers to Adform for customer matching.

Read more about Adform identifiers in the Adform integration.

Mobile SDK updates

React Native SDK

Enhanced platform support and security improvements with our latest React Native SDK 2.6.0:

  • Push notification documentation: Adds documentation for major push notification updates, including notification state event as a new token tracking method, Application ID configuration, and migration requirements for the Multiple mobile apps feature.
  • Native Android SDK update: Updates native Android SDK to version 4.8.0.
  • Native iOS SDK update: Updates native iOS SDK to version 3.9.0.
  • Example App configuration: Updates Example App's application and bundle ID and Firebase Cloud Messaging (FCM)/Huawei Mobile Services (HMS) integration configuration.

Flutter SDK

Enhanced security and Example App configuratoin with our latest Flutter SDK releases 2.4.1:

  • Configuration documentation updates: Updates configuration documentation:
    • Corrects authorization reference to authorizationToken.
    • Corrects baseURL reference to baseUrl.
    • Adds missing reference to allowDefaultCustomerProperties.
    • Adds missing reference to manualSessionAutoClose.
  • Example App configuration: Updates Example App's application and bundle ID and Firebase Cloud Messaging (FCM)/Huawei Mobile Services (HMS) integration configuration.