HomeEngagementContentDiscoveryOther resources
Release notes
Back to All

1.290 Databricks integration, login URL updates & UTM parameter controls

July 21st, 2025

Sync your Databricks data seamlessly, log in through a unified experience, and customize UTM parameters for your deep links.
Version released between 21.07. - 31.07.2025.

Databricks

Connect your Databricks data warehouse platform directly to Bloomreach Engagement for automated, real-time data synchronization without manual file transfers or third-party middleware.

Key benefits:

  • Automated data imports: Using Data Sync import type transfers customers, events, and catalogs as frequently as every 15 minutes, brining only data which has changed since the last sync.
  • Reduced complexity: Eliminate time-consuming SFTP transfers and custom connectors with native integration.
  • Lower costs: Avoid middleware expenses and reduce setup and maintenance time.
  • AI-ready data: Ensure Loomi AI has access to the latest customer and product data for accurate insights.
  • Enterprise-scale: Support advanced analytics and marketing use cases with flexible scheduling and data mapping.

This integration delivers automated data synchronization without manual file transfers or third-party middleware, enabling faster insights and reduced operational overhead.

Login URL update for Engagement users

We're unifying the Bloomreach Engagement login to provide improved user experience, enable future features, and simplify access.

What's new:

  • All Bloomreach Engagement users will be automatically redirected to a new, unified login page.
  • Existing bookmarks will continue to work without interruption.

The rollout of the login URL update starts on July 21st and will be gradually enabled throughout the upcoming two months. Customers will be informed about this change via email.

Control UTM parameters for deep links

We updated the "Link transformation" setting for push notifications to work consistently with other channels. UTM parameters are now automatically added to deep links when using Auto mode.

If you relied on deep links without UTM parameters, this change affects your existing links. To remove UTM parameters, switch to Manual mode and clear your UTM fields.

Manual mode gives you granular control - choose specific UTM parameters to add with custom values or remove them entirely by clearing all UTM fields.