Login URL updates

Effective from July 21st, 2025, the Bloomreach Engagement login URL will be updated to a new, unified login page. The rollout will be gradual and will last for two months to ensure a smooth transition for all users.

What's new:

  • All Bloomreach Engagement users will be automatically redirected to a new, unified login page.
  • Existing bookmarks will continue to work without interruption.
  • SSO users (SAML or Google) experience no impact from this change.
  • Access administrators gain a new centralized admin page to view and manage users across all their accounts and projects.

Impact on users:

  • Browser autofill may not carry over — users might need to re-enter their credentials once.
  • Access administrators can access the new centralized admin page from project access management or the top-left menu.

Customers will be informed about this change via email.