Release 1.320

TL;DR: You can now bring customer segments from your data warehouse into campaigns and scenarios with external segments, so there's no need to rebuild your segment logic. Setting up the Microsoft SNDS integration is also simpler, because Bloomreach sets it up for you.

Release date: 14.10. - 19.10.2026

Bring segments from your data warehouse into campaigns and scenarios

External segments let you import customer segments defined outside your project, for example in your data warehouse. You can use them in campaigns and scenarios just like segments you built natively, with no need to rebuild your segment logic.

What's new

• Register segments and push membership updates from your source system through a new integration under Data & Assets > Integrations.
• Find synced segments under Analyses > External segments.
• Target external segments as customer properties. Search for the ext_segment_ prefix to list them all.

Business use cases

• Reuse segmentation you've already built elsewhere, instead of maintaining the same logic in two places.

Learn more

• External segments setup guide
• External segments API

Get Microsoft SNDS data with simpler setup

• Sign up for the Microsoft SNDS integration more easily. The integration is updated, and Bloomreach sets it up for you.
• Check which IPs are connected at a glance. After setup, your connected IPs appear on a read-only page.

Mobile SDK updates

React Native SDK

Enhanced platform compatibility and stability improvements with our latest React Native SDK 4.2.0 release:

• React Native compatibility: Adds support for React Native 0.87.
• Native SDK upgrades: Updates the native Android SDK to version 5.4.0 and iOS SDK to version 5.0.0, which raises the native SDK's minimum iOS deployment target to 15.0. The React Native SDK still requires iOS 15.1 or higher.
• iOS UIScene lifecycle: Adds support for the UIScene lifecycle, including the ExponeaSceneHandler helper for passing launch options from a SceneDelegate. Apple requires the UIScene lifecycle for apps built with the iOS 27 SDK. For migration instructions, see the SDK version update guide.
• Native SDK logs: Adds registerLoggerCallback and unregisterLoggerCallback to receive native SDK logs in JavaScript. These methods work on Android only and have no effect on iOS.
• Documentation and example app: Adds a new example app and documentation for Android Auto Backup rules to the setup guide. Fixes outdated ExponeaRNAppDelegate references in the iOS documentation.
• iOS push tracking: Fixes iOS push notification opens being tracked twice and push notification actions running twice. The SDK now tracks push notification tokens and opens only through the required AppDelegate calls. See the SDK version update guide.
• Segmentation callbacks: Fixes registerSegmentationDataCallback to allow multiple callbacks for the same category, and unregisterSegmentationDataCallback to remove the correct callback instance.
• iOS in-app content blocks: Fixes iOS in-app content blocks and carousels not reloading after the component is remounted, and the iOS content block carousel ignoring overrideDefaultBehavior.