🚀 Release 2025-12
Release date: February 12, 2025
TL;DR: New interface enhancements for intuitive navigation and a data-driven homepage experience. A/B testing capability to optimize personalization rules. Fixed bugs to enhance performance.
⚡Improvements
1. Intuitive user experience with simplified navigation and consistent role naming
We have streamlined the navigation and user access by renaming, restructuring, and unifying several user roles, permissions, and menu items.
These enhancements create a consistent naming structure, minimizing confusion and eliminating outdated terms for a more intuitive user experience.
What changed?
- Simplified menu structure: We have renamed a few menu items and simplified the menu structure to help you navigate faster.
- Renamed roles and permissions: We have renamed some roles to reflect their associated features better. There are no changes to permissions. All permissions will remain consistent with the documentation unless explicitly stated.
- Removed roles: We have removed a few roles. Don’t worry! We’ve assigned users an appropriate new role to ensure continued access.
If you want to learn more, read the sections below for a deep dive.
Simplified menu structure
1. Menu label: Merchandising
| New structure/name | Previous structure/name |
|---|---|
 |  |
✏️ Change summary
brSM global configurations (with Ranking rules and Facets) has been:
- renamed to Global merchandising.
- moved from Setup to Merchandising.
2. Menu label: Insights
| New structure/name | Previous structure/name |
|---|---|
 |  |
✏️ Change summary
Renamed SEO analytics to Thematic pages.
3. Menu label: Setup
| New structure/name | Previous structure/name |
|---|---|
 |  |
✏️ Change summary
-
brSM global configurations (with Ranking rules and Facets) has been moved from Setup to Merchandising.
-
DevStudio has been removed. To view Job status, use the Jobs tab in Catalogs. To explore Bloomreach APIs, we suggest that you use the search tab in Catalogs. Content Search catalogs can be accessed at Setup > Catalogs - content.
-
The following navigation items have been renamed (old -> new):
- Dynamic category management -> Dynamic categories
- User management -> Users
- Cloning configurations -> Configuration cloner
- Catalog management -> Catalogs
- Events management -> Event diagnostics
- API key management -> Discovery API keys
- Pixel monitor -> Event alerts
-
Product grid settings, API modifier, Configuration cloner, and Dynamic categories are now nested under Setup > Merchandising.
Renamed roles and permissions
| Original role name | New role name |
| AlgoControl User | Recall and ranking studio editor |
| Catalog Feed Developer | Catalogs & events admin |
| Catalog Reindexing | Catalogs reindexing admin |
| Category Ranking Rules Editor | Categories merchandising editor Note: This will now also provide access to Ranking diagnostics |
| Category Ranking Rules Viewer | Categories merchandising viewer |
| Content Author | Content author |
| Content Editor | Content editor |
| Events management User - Read Only | Events viewer |
| IAM Admin | Users admin |
| Insights User | Insights reports editor |
| Insights User - Read Only | Insights reports viewer |
| Organic (Thematic) User | SEO thematic pages editor |
| Organic (Thematic) User - Read Only | SEO thematic pages viewer |
| Organic (Widgets) User | SEO widgets editor |
| Organic (Widgets) User - Read Only | SEO widgets viewer |
| Pathways User | Recommendations editor |
| Pathways User (Read Only) | Recommendations viewer |
| Personalization User | Personalization studio editor |
| Search Global Ranking Rules Editor | Global merchandising editor |
| Search Ranking Rules Editor | Search merchandising editor |
| Search Ranking Rules Viewer | Search merchandising viewer |
| Site Admin | Content site admin |
| Site Developer | Content site developer |
| Site Editor | Content site editor |
| Usage Report User | Usage report viewer |
Removed roles
-
The “Dev Studio User” role has been removed and combined under “Catalogs & events admin.” The “Dev Studio User - Read Only” role has been removed, and its permissions added to all other Discovery roles.
-
The following roles have been replaced with the indicated roles respectively.
| Previous role | Replaced role |
|---|---|
| Site Search User | Search merchandising editor |
| Site Search User - Read Only | Search merchandising viewer |
2. Optimize Personalization rules with A/B Testing
We are happy to share that now you can A/B test your 1:1 Personalization rules directly from the Personalization studio.
What improved?
-
Tweak your Personalization rules and save them as different test variants to run A/B tests directly from Personalization studio in the Bloomreach dashboard.
-
View all variants of a rule and choose the ones you want to use for running A/B tests.
Why is this valuable?
A/B testing lets you monitor and evaluate the effectiveness of your 1:1 Personalization rules. You can deliver personalized search results to a portion of your traffic and analyze their performance before enabling them widely.
For 1:1 Personalization, A/B testing can help you evaluate:
- The Personalization configurations and rules that lift key performance metrics like Revenue Per Visitor or Repeat visitors for you.
- The ideal duration for the Personalization to show the effective lift.
- The common/strong user affinities on your site based on user preferences.
- The performance of 1:1 Personalization together with different merchandising rules.
3. Get quick insights from the Discovery homepage
We have improved the Discovery homepage experience so that you get faster insights and identify issues quicker.
What improved?
-
Assess performance: This new module allows you to quickly analyze a query, category, product, or page directly from the homepage.
-
Assess pixel health: This new module helps you view your pixel health and identify any potential issues.
-
View KPI definitions: We have added definitions to help you understand how we calculate the KPIs.
Why is this valuable?
With these improvements, we aim to make your homepage experience more convenient and data-driven.
🐛Bug fixes
- Visual editor: Product names displayed under the Insights tab weren't shown in the selected site context language. We have fixed this issue.
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