🚀 Release 2025-71

Release date: Sep 30, 2025

TL;DR : Place rich media assets directly in any slot or feature them above the grid with Personalised media in grid.

🎉 Feature updates

Display personalized media in the product grid

We’re thrilled to launch the Personalized media in grid feature. Customize and place rich media assets directly into any slot in the product grid.

What’s new?

• Create media rules: Set up and customize media rules to control the positioning, visibility, and personalization of media assets in the grid.

• Media inside grid slots: Inject media directly within the product grid slots or a banner above the grid.

  

• Revamped campaigns workflow: Enhanced and powerful asset builder and media rules setup to run curated marketing campaigns.

• API integration: Display the media created in the dashboard on your live site via the API.

Business use cases

• Storytelling and education: For a new line of all-weather jackets, insert a guide explaining the benefits of the sustainable, waterproof material to convey your values and build purchase confidence.
• Promotional campaigns: Showcase a “Black Friday Deals” banner in slot 3 of your most popular categories to drive urgency and highlight key promotions.
• Guides and cross-merchandising: Place a “Complete the Look” guide within an apparel category to showcase matching shoes and accessories, increasing the average basket size.

Key benefits for your business

• Increase revenue and conversion: Drive lift in RPV and conversion by placing engaging content and cross-sell promotions directly in the shopper’s path.
• Build brand image: Display lifestyle content or brand stories to communicate your brand values and aesthetic while customers shop.
• Enable rich storytelling: Enrich product listing pages with buying guides and brand content to build affinity and justify the purchase's value.
• Unlock new monetization streams: Inject third-party sponsored content or ads via API.

What's changing?

Campaigns feature is now deprecated and will be seamlessly replaced with Personalized media in grid, offering more capabilities and improved flexibility for your merchandising strategy.

This transition is completely automatic. All your existing campaigns will be migrated to media rules, and you don't need to take any action.

Dashboard access

Use the following dashboard pages to set up Personalized media in the grid:

• Merchandising > Media > Assets - Manage or create media assets for use inside media rules.
• Merchandising > Media > Media rules - Manage or create media rules.

In addition to the dashboard setup, technical integration via the API should be completed to display the media on your live site.

Excited to learn more!

Check the feature documentation article for more details on the concepts and working of the feature.