Release 2.27.0
July 30th, 2026
TL;DR: Personalize Conversational agent responses using existing Marketing customer profile data. New transcript management capabilities. Supplement product data with useful context.
Release date: Jul 22, 2026
Personalize conversations with Marketing customer data
What's new
The Conversational agent can now use a shopper's existing Marketing attributes, calculated aggregates, and segments, and use that context to personalize responses.
For example:
- Reference a shopper's stored sentiment attribute to set the right tone in their next conversation.
- Answer a shopper's question about their purchase history using a tracked aggregate instead of guessing.
- Let a Marketing segment, such as a loyalty tier, inform how the Conversational agent responds.
Access
Contact your Product Engagement Manager to set up the Marketing attributes, aggregates, or segments you want the Conversational agent to use. Visit the documentation to learn more.
Manage shoppers’ transcripts
What's new
- View and delete transcripts linked to a specific shopper.
- Set a custom transcript retention period. Transcripts older than the defined duration are automatically deleted.
Contact your Product Engagement Manager to help with the above.
Why is this valuable
- Honor GDPR data subject access and erasure requests by retrieving or deleting a shopper's transcripts on demand.
- Reduce compliance risk by ensuring transcript data isn't stored longer than necessary.
Additional context for product data
- Bring extra product content, like supplier notes or curated product copy, into your catalog from a separate source.
- Provide extra data for variants or parent products.
- Choose whether new data only fills empty fields or can replace values that already exist.
Reach out to your Product Engagement Manager to help set up the additional fields. Read the documentation to learn more.