Widget Analytics - Bloomreach Experience - Open Source CMS

Widget Analytics

Widgets analytics helps you understand the widget level performance and as well as the performance of the products within a widget.  You can use this information to remove the friction between products and their discoverability as well as purchase of your products.

As the part of this feature, the following reports are available: 

Widget Performance Report 

The Widget Performance report  shows you the data about the widgets placed on the site and the interaction of the shoppers with the widgets. Using the widgets performance data, you can optimise the placement of widgets on the site pages. 

To access the report, 

  1. Log in to the Bloomreach Dashboard- https://tools.bloomreach.com/. For EMEA customers, use https://tools.bloomreach.co.uk)
  2. Go to Pathways & Recommendations > Widget Configurator.
  3. Next to the widget, click on the Report button > Overall Performance.

A sample of the Overall Performance report is given below:

Overall Performance Report 

The Overall Performance report shows you the data about the widgets placed on the site and how the shoppers are interacting with the widgets. Using the widgets performance data, you can optimise the placement of widgets on the site pages. 

The report provides the following performance metrics for each widget. By default, the last 30 days of data is considered for the metrics evaluation:

  • Visits (M)
  • Visitors  (M)
  • Click Through Rate (M)
  • Add to Cart (M)
  • Revenue (M)
  • Conversions (M)

Top Products 

The Top Products report shows you the data about the products shown in the widgets. Using the product level data within the widgets such as clicks, revenue, conversions, etc., you can perform various merchandising actions to re-rank the product placements within the widgets. This will help you improve the conversions and revenue of the products as well as the widgets.

The product performance reports lists the products in the widget sorted by conversions by default, along with the performance metrics and dimensions given below. By default, the last 30 days of data is considered for the metrics evaluation.

  • Views (M)
  • Visits (M) 
  • ATC (M)
  • Revenue (M)
  • Conversion Rate (M)
  • Conversions (M)
  • Brand (D)
  • Heading (D)
  • Image (D)

To access the Top Products report, 

  1. Go to Pathways & Recommendations > Widget Configurator.
  2. Next to the widget, click on the Report button > Top Products.

A sample of the Top Products report is given below:

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