Widgets analytics helps you understand the widget level performance and as well as the performance of the products within a widget. You can use this information to remove the friction between products and their discoverability as well as purchase of your products.
As the part of this feature, the following report is available :
Widget Performance Report
The Widget Performance report shows you the data about the widgets placed on the site and the interaction of the shoppers with the widgets. Using the widgets performance data, you can optimise the placement of widgets on the site pages.
To access the report,
- Log in to the Bloomreach Dashboard- https://tools.bloomreach.com/. For EMEA customers, use https://tools.bloomreach.co.uk)
- Go to Pathways & Recommendations > Widget Configurator.
- Next to the widget, click the Report button > Overall Performance.
An example of the Overall Performance report is given below:
Overall Performance Report
The Overall Performance report shows you the data about the widgets placed on the site and how the shoppers are interacting with the widgets. Using the widgets performance data, you can optimise the placement of widgets on the site pages.
The report provides the following performance metrics for each widget. By default, the last 30 days of data is considered for the metrics evaluation:
- Visits (M)
- Visitors (M)
- Click Through Rate (M)
- Add to Cart (M)
- Revenue (M)
- Conversions (M)