FAQ — Keyword redirects
What's the purpose of a keyword redirect?
By default, when your customers enter search queries, Bloomreach shows them a list of results. You can define keyword-based rules to send your customers instead to a particular page when they enter certain keywords in their search queries. For example, you can open your company's Betsey Johnson jewelry page when a customer enters pink gecko necklace in the search field.
What's the difference between a redirect rule and a redirect exclusion rule?
A redirect rule defines which keywords trigger a redirection to another page. For example, you can specify that when customers enter the query, Coach, they are taken directly to your company's Coach landing page.
A redirect exclusion rule helps you refine your redirect rules by letting you specify searches that don't redirect your customers to a new page. For example, you can specify that when customers enter the query, Coach wallet, they are shown a list of search results pertaining to the query rather than taken to the Coach landing page.
What's the difference between a term rule and a phrase rule?
An term rule requires that the customer's query exactly matches the terms in the rule to trigger it. For example, if your term rule requires an exact match for Louboutin and your customer enters Christian Louboutin, then the rule isn't triggered. But if you switch to a phrase rule, then your Louboutin rule is triggered by a Christian Louboutin query.
How do I enable and disable redirect rules?
Rules are automatically enabled when you create them. You can change their status later in the Redirects and Redirects – Exclude tables on the Keyword Redirect page. Each redirect and redirect exclusion rule has an On/Off toggle in the Enable column. Click that toggle to change the rule's status.
Can I filter the list of redirect rules by targeted audience?
Click the Refine by Audience dropdown and select an audience option to see a list of rules that apply to that audience.