Playbooks - Bloomreach Experience - Open Source CMS

Playbooks

Playbooks provide a goal-oriented interface to accomplish specific tasks by mapping common merchandiser tasks and business cases to data. The curated reports make accomplishing a specific business use case easy with sufficient user data and action points. 

Playbooks Page

 

Track New Arrivals

This report helps you in the following with regards to tracking new arrivals across your site:

  • View the performance of new arrival products over time.
  • See where these new arrival products are sold on the site.
  • See top and bottom selling products.

You can view the following reports to track new arrivals:

Report 

Description

Key Metrics Over Time This report shows the aggregated performance of products in the new arrival group. This report can be used to get the aggregated performance of newly launched products 
Source Of Sales For Products In This New Arrivals Collection Sources of sale for products in the new arrival collection
Top Performing Products This report shows the top-performing products with the new arrivals. Products can be sorted using multiple metrics such as ATC, Revenue, Conversions, Bounce Rate, etc.
Bottom Performing Products This report shows the bottom-performing products with the new arrivals. Products can be sorted using multiple metrics such as ATC, Revenue, Convers

 

Find Optimizations

This report helps you to improve CategoryProduct, and Query performance for your sites using optimized recommendations. The following reports are a part of the seasonal trends reports:

 

Category

The reports listed below provide insights into the different Categories in your site with recommendations on how to optimize them.

Group Report Description

Boost Products

 

Associated Products With This Category

From this report, you can boost or add products that are highly associated with this category to improve user engagement.

Improve category navigation

 

 

 

 

 

Site Searches From This Category

This report shows what users search for immediately from this category. These search terms indicate user intent that may not be satisfied by the current content and navigation of the category page. Consider adding links or facets to better match user intent. The data shown is for the last 30 days.

Associated Queries With This Category This report shows the queries co-viewed with a particular category. The data shown is for the last 30 days.
Associated Categories With This Category This report shows the categories co-viewed with a particular category. The data shown is for the last 30 days. 

 

Product

The reports listed below provide insights into the different Products in your site with recommendations on how to optimize them.

Group Report Description

Cross-sell product in other high performing categories

Associated Categories That Do Not Sell The Product

With this report, you can find which categories, search terms, or products that are viewed with this product but not part of the source of sales.

Find products to bundle or upsell 

 

 

Products Viewed With This Product

This report shows what users often view these products together with the selected product. The data shown is for the last 30 days.

Products Bought With This Product This report shows what users often buy these products together with the selected product. The data shown is for the last 30 days.

Improve Product description

Associated Queries With This Product

This report shows queries co-viewed with the product. The data shown is for the last 30 days. Use these related queries to help improve product description for SEO and internal site search.

 

Queries

The reports listed below provide insights into the different Queries used by your end customers in your site with recommendations on how to optimize them. 

Group 

Report

Description

Boost products on search results page

Associated Products With This Query

This report helps to boost or add products that are highly associated with this query to improve user engagement. This report shows associated products co-viewed with a query. 

Find synonyms based on user intent

Associated Queries With This Query 

This report provides insights on the queries used by the customers that allow you to apply redirect options for the query.  This report shows other queries associated with a particular query. The data shown is for the last 30 days.

Redirect to a high performing category

Associated Categories With This Query

With this report, you can view the categories co-viewed with a particular query. The data shown is for the last 30 days. 

 

Find Seasonal Trends 

This report provides you with insights on recently popular site search terms as well as trending products and categories. The following reports are a part of the seasonal trends reports:

Report 

Description

Trending Queries This report will show you queries that are growing in volume on your site in the last 7 days and indicate that demand for those items on your site is increasing. Feature categories or merchandise co-viewed with those queries to match the growing query trend.
Trending Categories This report will show you categories that are growing in volume on your site in the last 7 days and indicate that demand for those categories on your site is increasing. Feature categories or merchandise co-viewed with these to match the growing query trend.
Trending Products This report will show you the products that are growing in demand on your site in the last 7 days and indicate that the demand for those products on your site is increasing. Feature categories or merchandise co-viewed with those products to match the growing query trend.

 

Assess Performance

Track Promotions

This report helps you in the following with regards to tracking promotions across your site:

  • View the performance of promoted categories over time
  • See high performing categories in your promotions group
  • See where products in these promoted categories are sold on your site.

You can view the following reports to track promotions:

Report 

Description

Categories with greatest in Performance This report shows you the current period metric for each entity value and its % change from the previous period whose duration equivalent to the current (selected) time period.
High Performing Categories This report shows the top and bottom performing categories within the category collection. 
Key Metrics over Time This report shows the aggregated performance of categories in a collection. This report can be used to get the aggregated performance of category trees across the site.

 

View Customer Journey

This report provides insights into the customer's behavior based on the Category, Product of Query on your site. The following reports are available for View Customer Journey:

 

Category

The reports listed below provide insights into the different customer behaviors on the Categories on your site. 

Group Report Description

See where users come from and where they go next

 

 

Previous Page

This report helps to understand how customers come to the target page.

Next Page This report helps to understand where customers went right after this page.

 

Site Searches Directly From This Category

This report helps to check for themes or attributes that customers are looking for from this page.

See what else users viewed along with this category

Associated products with this category

This report shows the most co-viewed products related to this page. This helps to understand what type of products people are trying to get to.

Associated category with this category This report helps to identify other categories where users are looking for products that satisfy their intent.

 

Product

The reports listed below provide insights into the different customer behaviors on the products on your site. 

Group  Report Description

See where users come from and where they go next

 

Previous Page

Understand how users got to this product page.

Next Page Understand where users went from this product page.

See what else users viewed along with this product

Associated Products With This Product

See what other products were viewed in the same session.

Associated Queries With This Product See what users searched for when they viewed this product.

 

Queries

The reports listed below provide insights into the different customer behaviors on the queries on your site. 

Group    Description

See what else users viewed along with this query

 

Associated Queries With This Query

See what other searches users performed when searching for this query.

Associated Products With This Query See what products users could be thinking about for this query.

See pages where visitors used this query

Previous Page

Understand what page users were on when they searched for this query.

View previous and next queries

Previous Query

Understand what queries users used previously to this query.

Next Query Understand what queries users used after this query.

 

Cross-sell and Up-sell

This report provides insights on cross-selling products in other high performing categories as well as to find products to bundle or up-sell. The following reports are available for cross and up-selling analytics:

Report 

Description

Key Metrics over Time This report shows the aggregated performance of categories in a collection. This report can be used to get the aggregated performance of category trees across the site.
High Performing Categories This report shows the top and bottom performing categories within the category collection. 
Categories with greatest in Performance This report shows you the current period metric for each entity value and its % change from the previous period whose duration equivalent to the current (selected) time period.

 

Evaluate Category Tree

This report provides insights on the aggregate performance of your categories over time as well as helps you compare the category performance. The following reports are a part of the evaluating category performance: 

Report 

Description

Associated Categories That Do Not Sell The Product With this report, you can find which categories are viewed with the product but are not the source of sale for the product.
Products Viewed With This Product This report shows the products that users often view  with the selected product
Products Bought With This Product This report shows thee products that users often buy with the selected product.
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