Improve Site Search
The site search opportunities Dashboard provides insights for the query terms searched on the site to enable you to:
- Identify the trending queries to understand the growing demand for the items
- Identify the non-trending queries to understand the decreasing demand for such items
- Improve the content and products on the query pages by looking into low performing queries with respect to exit rates and RPV.
The following types of reports are displayed for in the Improve Site Search section in the Dashboard:
|Main Report||Report Name||Description|
|Queries with Recent Increase in Traffic||Queries with Highest Increase in Volume (Visits)||
The report shows the queries with the highest increase in visits over the last 7 days. The report factors in the Last 7 days average visits as well as the last 30 days average visits to calculate the spikes. The Queries ordered with the decreasing spike numbers indicate the demand for those queries/items is increasing recently.
The Categories and products co-viewed with those queries can be featured in promotions or boosted to match the growing search trend and hence the demand.
|Queries with Recent Decreases in Performance||
Queries with highest dip in volume (Visits)
|This report will show you queries that are dipping in volume on your site in the last 7 days and indicate that demand for those items on your site is decreasing.|
|Low Performing Queries||
Queries with highest exit rate
|The report shows the queries ordered by exit rate metric. The exit rate of a query in the percentage of people that exited the site on the search results page of that query. This may be caused by thin or non-relevant results or sometimes by inadequate filtering or navigation.|
|Low ATC rate site search queries||The report shows the queries ordered by add to cart rate metric. The add to cart rate for a query is the average number of products added to cart from the search results of the query. Low ATC rate may be caused by thin or non-relevant results or sometimes by inadequate filtering or navigation.|
|Queries with Lowest RPV||The report shows the queries ordered by RPV metric. Low RPV may be caused by thin or non-relevant results or sometimes by inadequate filtering or navigation.|
|Queries with thin or irrelevant content||Queries with no product clicks||The report shows the site search queries for which no product from the query page has been clicked. The report also shows the exit rate for such queries. The high Exit rate for a query indicates the visitor frustration since the visitor is unable to find what they were looking for.|
|Low Product Page views site search queries||This report will help you discover queries where visitors did not find enough or relevant products in the results of their search|
|Queries with the highest refinement|
You can also view additional details on the category pages. To view additional details:
- Go to the category page that you wish to view additional details of. Click the icon. A list of options is displayed in a drop-down menu. To know about each of the options, view Playbook documentation.
You can take quick steps from this report without going to the detailed report for each of the above-mentioned types of reports. These actions are described below.
When you click on See More, you can view a list of the top 20 category pages in each of the report types. The screen appears as shown below:
Filtering Page Text
You can filter further narrow down the opportunities list to the categories that matter the most to the business using the filter page text option. You can find the Filter page text option on the top right-hand corner and appears as shown below:
Date Range Selector
You can choose to view the reports for a specified time period by custom selecting the date range from the option on the top right-hand corner. It appears as shown below: