Improve Site Search - Bloomreach Experience - Open Source CMS

Improve Site Search

The site search opportunities Dashboard provides insights for the query terms searched on the site to enable you to:  

  • Identify the trending queries to understand the growing demand for the items
  • Identify the non-trending queries to understand the decreasing demand for such items
  • Improve the content and products on the query pages by looking into low performing queries with respect to exit rates and RPV.

Improve site search page

Reports

The following types of reports are displayed for in the Improve Site Search section in the Dashboard:

Main Report  Report Name Description
Queries with Recent Increase in Traffic Queries with Highest Increase in Volume (Visits)

The report shows the queries with the highest increase in visits over the last 7 days. The report factors in the Last 7 days average visits as well as the last 30 days average visits to calculate the spikes. The Queries ordered with the decreasing spike numbers indicate the demand for those queries/items is increasing recently.  

The Categories and products co-viewed with those queries can be featured in promotions or boosted to match the growing search trend and hence the demand.

Queries with Recent Decreases in Performance

Queries with highest dip in volume (Visits)

This report will show you queries that are dipping in volume on your site in the last 7 days and indicate that demand for those items on your site is decreasing.
Low Performing Queries

Queries with highest exit rate

The report shows the queries ordered by exit rate metric. The exit rate of a query in the percentage of people that exited the site on the search results page of that query. This may be caused by thin or non-relevant results or sometimes by inadequate filtering or navigation.
Low ATC rate site search queries The report shows the queries ordered by add to cart rate metric. The add to cart rate for a query is the average number of products added to cart from the search results of the query. Low ATC rate may be caused by thin or non-relevant results or sometimes by inadequate filtering or navigation.
Queries with Lowest RPV The report shows the queries ordered by RPV metric. Low RPV may be caused by thin or non-relevant results or sometimes by inadequate filtering or navigation.
Queries with thin or irrelevant content Queries with no product clicks The report shows the site search queries for which no product from the query page has been clicked. The report also shows the exit rate for such queries. The high Exit rate for a query indicates the visitor frustration since the visitor is unable to find what they were looking for.
Low Product Page views site search queries This report will help you discover queries where visitors did not find enough or relevant products in the results of their search
Queries with the highest refinement   

 

Additional Details

You can also view additional details on the category pages. To view additional details:

  • Go to the category page that you wish to view additional details of. Click the  icon. A list of options is displayed in a drop-down menu. To know about each of the options, view Playbook documentation.

 

Quick Actions

You can take quick steps from this report without going to the detailed report for each of the above-mentioned types of reports. These actions are described below.

 

See More

When you click on See More, you can view a list of the top 20 category pages in each of the report types. The screen appears as shown below:

List of category names

 

Filtering Page Text

You can filter further narrow down the opportunities list to the categories that matter the most to the business using the filter page text option. You can find the Filter page text option on the top right-hand corner and appears as shown below:

Filter page text

 

Date Range Selector

You can choose to view the reports for a specified time period by custom selecting the date range from the option on the top right-hand corner. It appears as shown below:

Choose period

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