Campaigns and Assets - Bloomreach Experience - Open Source CMS

Campaigns and Assets

Merchandising banners/assets and campaigns

You can display banners/assets on search results pages. For example, Lydia is a shopper at an apparel site. She enters a search for a rockabilly style dress. Her search results include a banner at the top of the page for the brand, Rockabilly Grace.

To display banners/assets, you need to define some rules. These rules define when to display a banner or asset, which banner or asset to display, and the banner's or asset's hotspot links.  

At a high-level, there are a few steps for displaying a banner/asset:

  1. Create a banner/asset.
  2. Create a campaign for the banner/asset.

You use a campaign to trigger your banner/asset. A campaign is associated with a banner/asset and runs for a specific time period. You configure the campaign to display the banner/asset when triggered by keyword searches or category browse.

 

Create an asset

A banner consists of an image and has hotspots associated with it. A hotspot link is a link embedded in the banner that opens to particular URL when your customer clicks that spot.

 

1 Do this
2

Open the Merchandising page, then click the Campaigns & Assets tab.

Need help? 

Merchandising → Campaigns & Assets

  • Merchandising is in the top menu bar.
  • Campaigns & Assets is in the left menu.

Left Navigation 

3 Click on Assets.
4

Click on the Add Asset button.

Upload your banner or asset and select the Asset Type in the dropdown menu. You can upload an image file, an image URL, plain text or rich text HTML.

Once you save your asset, you will see a preview of your banner so you can make sure it looks the way you want it.

Please note that your team must consume the API response for each Asset Type you'd like to use. For ease of accessibility, we recommend your team to consume all three Asset Type responses (Image, Plain Text and HTML)

Add Asset

5 Give your asset a name in the Asset Name text field.
6 To add hotspots (note: you can only add hotspots to images)
7 Click part of the image in the Preview section, and draw a box with your mouse (you must drag from top left to bottom right).
This area is for your first hotspot link.
8

Enter values in the following fields to define your hotspot link:

  • ID (default) — The unique identifier for the hotspot.
  • URL — The URL to open to when a site visitor clicks the hotspot area.
  • Title — The name of the hot link.
  • Alt — The text to display when a site visitor hovers over the hotspot.

Hot Spots

9 Continue creating hotspot links until you're finished.

 

What are the image size requirements for a banner?

There is no image size requirement. We return the image as uploaded. Your web development team renders the image on your site. Typically, organizations have a particular size or set of sizes that work with their page templates. You can ask your web development team or a similar group for this information, but this information is generally not useful after Bloomreach is integrated on your site.

If you're testing banners/assets for the first time, then we recommend that you run your test in a staging environment. These tests are usually done during the integration process. Your integration team can upload various image sizes to see what works best for your site before you, as a business user, configure banners/assets and campaigns in the Bloomreach dashboard.

 

What types of image files can I use for a banner?

You can use any of the following types of image files:

  • GIF
  • Animated GIF
  • JPG
  • PNG
  • BMP

 

Create a campaign 

1 Do this
2

Open the Merchandising page, then click the Campaigns & Assets tab. By default, the Campaigns tab is already open.

Need help? 

Merchandising → Campaigns & Assets

  • Merchandising is in the top menu bar.
  • Campaigns & Assets is in the left menu.

Campaigns 

3

Click the Add New Campaign button.

Add Campaign

4

Give your campaign a name in the Campaign Name text field. 

5

Select the asset that you want to use from the Select Asset dropdown menu.

Select Asset

6

Set Campaign Details by entering the following:

  • Specify if the campaign is for a Category or a Site Search term by selecting the radio dial.
  • Enter the Category or Site Search term in the text field.
  • Select the Audience you would like to target for this Campaign.
  • Set the time period that this campaign is active in the Duration field.

Creating multiple keyword or category values per campaign

To trigger an asset for multiple keywords, click on the Site Search radio dial and type in one keyword, hit Return and then type another keyword. 
You can trigger a multi-value campaign for categories as well. Click on the Category radio dial, type in the category, hit Return and then type another category name.

For example, you can enter dress and rockabilly dress in the Keyword field.

Set Campaign Details

7 Click the Save button to finish creating or modifying your campaign.
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