Bloomreach Search and Merchandising
What does Bloomreach Search and Merchandising do?
In the simplest, most direct terms: Bloomreach Search and Merchandising increases your traffic, revenue opportunities, and conversion rates by providing relevant and optimized search results. It captures the collective intelligence of your site and the web to create engaging and personalized experiences for your customers.
Search and Merchandising discovery across devices makes site search and navigation personal and relevant for all users. It brings together people, data, demand, and your content. Bloomreach Search and Merchandising generates for each and every consumer a truly personal experience tailored to their tastes while matching their current intent. Truly personalized site search, navigation, and recommendations show customers what they are looking for quickly, making them happier, spending more, and returning more often.
Shoppers look for products by searching and browsing. A shopper who searches for a product is more likely to buy that product than a shopper who is "just browsing." But while searchers convert at a higher rate than shoppers who just browse in general, they only do so when they successfully find the products they're looking for.
How does Search and Merchandising optimize search?
Bloomreach Search and Merchandising automatically ranks products in search results, continually changing their order to personalize and optimize content for your customers. Here are some of the key factors that Search and Merchandising evaluates when determining how to adjust the order of products in your customers' search results:
- Text relevance: query to product match
- Product performance: click-through rate, add-to-cart rate, revenue per visit
- Personalization: user preferences for brand, gender, price range, and discounts
The Bloomreach Dashboard has tools that you can use to quickly curate search results, such as boosting products that are part of a promotion and burying products that have a lower margin. You can choose specific products to boost or bury, or you can quickly boost or bury many products according to their attributes.
What does Personalization mean for my site?
Consider your own experiences. Is there an item that you knew or were pretty sure that you wanted to buy? Perhaps you tried on a pair of black and white spectators at a store, then thought about them for a few days before deciding to search for a similar pair online.
As you searched, you followed links to a few sites where you continued to look around for the perfect shoe. But if you encountered a site that gave you results that simply didn't work, then you probably left that site without searching again. Maybe you've never even returned to that site.
Here's where Bloomreach Search and Merchandising comes in. Your site is not going to be that site with the irrelevant search results or that site that overwhelms you with choices and no good ways of narrowing the results.
Search and Merchandising increases your site search revenue by showing each of your customers the products they're most likely to buy. It does so automatically, and constantly gets even better as it learns your shoppers' affinities in real time and adjusts the results accordingly.
Shouldn't my team handle curation rather than algorithms?
If you want, you can help Bloomreach Search and Merchandising by setting some rules to give prominence to specific products and to products that fit certain descriptions or attributes. You can also lower the prominence of products and attributes. These rules are called ranking rules, and raising prominence is called boosting. When you boost a product or a set of products with certain attributes, you bring those items to the top of search results. Lowering prominence is called burying, which moves those items to the bottom of search results. You can also limit certain search queries to show only products and attributes that you specify. Or you can remove certain products and attributes altogether from search results.
What you can't do manually is understand each shopper's queries within the context of their recent search and browse behavior. You simply can't manually optimize individual search experiences for an entire site: writing rules for personas isn't a scalable way to understand and act on each searcher's intent.
Whether you want a primarily automated solution or a blend of automation and curation, Search and Merchandising gives you and your team the flexibility and power to focus on high value strategic initiatives, letting Search and Merchandising optimize search recall and rankings at scale.
Why do I need to manually boost and bury products?
You don't have to make any manual adjustments to the way Bloomreach Search and Merchandising ranks products in search results. Without needing you to create any rules, Search and Merchandising is always refining the order of products to keep content relevant for your customers.
But manually creating rules allows you to directly influence the results for particular search terms or categories. By altering the rank of an item, you can cause it to appear near the top or near the bottom of search results. For example, Fabulous Face sells cosmetics, and its merchandising team decides that sheer is the trendy lipstick formulation. Vivian is a merchandiser, and she manually alters the ranking of the Fabulous Face's sheer lipstick to appear at the top of all search results for lipstick. She also decides to move her company's full coverage lipstick to appear at the bottom of these results.
Can I manually rank all of the products in all search results?
The volume of items that can appear in search results is too vast for manual ranking. Manual ranking is for specific situations, such as promotions or to correct rankings that you don't like. BloomReach Personalization automatically ranks users' search results using its own engine and algorithms. The BloomReach engine accounts for the quick changes in how users request items and even the terms they use to refer to items. It's not humanly possible to manually sequence search results in response to every user search.
You can also influence the sequence of search results by updating the Search and Merchandising thesaurus, which in turn enhances the text relevance of search queries.