Quick View Event Pixel
Anytime a user opens a Quick View to display more details about a product on your site, BloomReach expects a Quick View Event to fire. Quick Views are commonly found on Product Listing pages, but if there are alternate locations to trigger a Quick View, please also fire on those locations as well.
To get started, follow the steps given below:
- Copy and paste the Quick View Event Tracking Snippet and install on all of your Quick View links or Quick View buttons.
- Map the search & quick view event variables in the tracking snippet.
- Make sure to review the implementation scenarios to ensure that the quick view event data are sent to Bloomreach.
Quick View Event Tracking Snippet
BrTrk.getTracker().logEvent('product', 'quickview', {'prod_id' : '348574','prod_name' 'Levi\'s Jeans Model 505','sku':'348574'});
Quick View Event Variables
Product ID
|
Variable |
Type |
Example |
Dependencies |
Description |
|---|---|---|---|---|
| prod_id | String | pid123456 | 1.) Needs to match Product ID sent in feed 2.) Needs to match the prod_id in the conversion Page View Pixel. |
This is the unique ID, which describes a product, product bundle, product collection or sku set. If a product is available in multiple SKUs (e.g. color/size combinations), this field refers to the id shared by all the SKUs for a product. |
If you sell Collections, you can implement the pixel in several different ways. The table below outlines multiple scenarios and the pixel requirements for each.
|
Scenario |
Examples |
|---|---|
| Product Collections have their own unique ID and are sold exactly like standalone products |
Enter the collection ID. Make sure that this collection ID is sent in the feed as a product ID. |
| Product Collections have their own unique ID, but cannot be purchased as a whole; only a collections' individual parts can be purchased. Each of these individual parts have their own ID | Enter the collection ID. Make sure that this collection ID is sent in the feed as a product ID. If your collection ID is collection5678, prod_id="collection5678" |
| Products that are a part of a Collection but can be purchased from their own individual product page | Enter the product ID. If your product ID is prod1234, prod_id="prod1234" |
sku
|
Variable |
Type |
Example |
Dependencies |
Description |
|---|---|---|---|---|
| sku | String | sku38738 | Needs to match Sku ID sent in feed | Unique SKU id that representing the selected variant of this product (e.g. size M, color blue of a t-shirt). If your site does not have SKUs, leave this blank. |
|
Scenario |
Examples |
|---|---|
|
Quick View on Category Page with Product ID and Sku ID
|
BrTrk.getTracker().logEvent('product', 'quickview',
{'prod_id' : '348574','prod_name' 'Levi\'s Jeans Model 505','sku':'348574'});
|
prod_name
|
Variable |
Type |
Example |
Dependencies |
Description |
|---|---|---|---|---|
| br_data.prod_name | String | Variable Example: "Levi'\s Jeans Model 505" | Needs to match the Product Name in the feed | The name of the product being viewed. |