
Learn about the [Customer Data Engine](🔗) - a package you get with every one of the [main six packages](🔗)!

# Features
| Features | Description |
| [Single Marketing View of Customer](🔗) | Single customer view collects all relevant information in one place, including your customer historical data, interactions updated in real-time, and predicted future behavior — in a way that is intuitive and easy to take action on. |
| Omnichannel Journey Orchestration ([Scenarios](🔗)) | Scenarios allow you to interact with the right blend of channels, such as email and SMS, for each customer and deliver relevant and consistent experiences. |
| Real-time Campaign Simulator ([Scenarios - Test & Preview](🔗)) | Dry-run the campaign as if it was executed immediately, taking into consideration all policies, A/B splits, unsubscribes, and other aspects, and see how your campaign will affect your customers and in what numbers. |
| [Real-time Event Tracking](🔗) | The platform is capable of data processing and execution in less than a second, so all of your customer segments and campaigns will adapt immediately. |
| Data Retention Control ([Data Minimization](🔗)) | Control your client data with our Bloomreach Engagement features to stay in compliance with GDPR and data protection. |
| [1st party cookie tracking solutions](🔗) | Mitigate the impact of various tracking limitations imposed by browsers and sustain consistent tracking of anonymous users using 1st party server-side cookies. |
| [Real-time Analytics](🔗) & [Data Exploration](🔗) | Manage your data and gather useful insights into your customer behavior with the Bloomreach Engagement Analyses tools. |
| [Custom Reporting](🔗) & [Metrics](🔗) | Create custom Reports and summarise important metrics, such as the total revenue, the number of buyers, or the conversion rate in grid tables. |
| [3rd Party Integrations](🔗) | Integrate your project with virtually any third-party application. |
| [Webhooks](🔗) | Webhooks communicate with different services via APIs and enable you to send automated messages or retrieve data from third-party tools. |
| [Security and Compliance Support](🔗) | Bloomreach Engagement provides a comprehensive set of security features to ensure that your customer data remains safe. |
| [Centralized Consent Management](🔗) | Manage your subscription policies and track any changes to consent for every customer. |
| Rule-based [Recommendations](🔗) (trending, new, filter-based) | Deliver personalized and relevant content to customers at every step of their journey with product recommendations that are based on automatic analyses of customer behavior. |
| [Web Push](🔗) | Engage with your customers through push notifications in different browsers. |
| [SQL Reports](🔗) | Create the report based on data from 3rd party data sources that are written in SQL query or visual mode. |
| [Vouchers](🔗) | Send your customers voucher codes to incentivize purchases and increase customer loyalty. |
| [Imports](🔗) | Import data to your project from sources outside of Bloomreach Engagement. |
| [Surveys](🔗) | Easily create surveys that can be sent to customers using unique links and collect feedback to understand your target audience. |
| [Google SSO](🔗) | Manage access and keep only active users via a centralized identity. |
| [Tag Manager](🔗) | Tag Manager houses all predefined presets as well as custom tags that can be inserted into a webpage and allow customer personalization and custom tracking. |