---
updatedAt: 2026-08-28T11:06:34.000Z
agentTools:
siteIndex: https://documentation.bloomreach.com/llms.txt
projectIndex: https://documentation.bloomreach.com/engagement/llms.txt
---
# Mobile App package
The Mobile App package delivers personalized, real-time experiences within your mobile app. It helps you boost engagement, drive conversions, and foster loyalty by tailoring every in-app interaction based on individual customer behavior and preferences.
## How the Mobile App package works
The Mobile App package consists of two core components — Mobile App features and the Loomi Platform — and can be extended with AI Tools & Agents, Add-ons, and Increased Allowances.
## Mobile App features
| Feature | Description |
| ----------------------------------------------------------------------------------------------------------------------------------- | ---------------------------------------------------------------------------------------------------------------------- |
| [Mobile App Recommendations](https://documentation.bloomreach.com/engagement/docs/recommendations) | Deliver personalized product recommendations within your mobile app, powered by real-time customer and product data. |
| [Mobile Push](https://documentation.bloomreach.com/engagement/docs/mobile-push-notifications) | Re-engage customers with personalized push notifications delivered directly to their mobile devices. |
| [In-app Messaging](https://documentation.bloomreach.com/engagement/docs/in-app-messages) | Display personalized messages within your app based on real-time customer behavior and preferences. |
| [App Inbox](https://documentation.bloomreach.com/engagement/docs/app-inbox) | Store messages inside the app so customers can revisit past promotions, updates, or transactional content at any time. |
| [In-app Content Blocks](https://documentation.bloomreach.com/engagement/docs/in-app-content-blocks) | Control and update dynamic content inside your app directly from Bloomreach, without requiring app store updates. |
| [Visual Builders, Test & Preview](https://documentation.bloomreach.com/engagement/docs/mobile-push-notifications) | Build in-app messages and push notifications using a visual editor with built-in testing and preview tools. |
| [Dynamic Content & Personalization](https://documentation.bloomreach.com/engagement/docs/emailing-optimization-and-personalization) | Tailor in-app content to individual users using real-time customer data. |
| [Asset Library & pre-built templates](https://documentation.bloomreach.com/engagement/docs/asset-manager) | Create templates from scratch or start with a predefined template from a curated library. |
| [Campaign Performance Dashboards](https://documentation.bloomreach.com/engagement/docs/campaign-performance) | Track key metrics and make data-driven decisions to optimize campaign performance. |
| Push Notification allowance | Includes 60 annual push notifications per billable profile. |
## Loomi Platform
The App package is built on the [\{user.lai} Platform](https://documentation.bloomreach.com/engagement/docs/loomi-ai-platform-package), which provides the data foundation for all app features. Refer to the Loomi Platform page for details on individual platform features.
## AI Tools & Agents
Extend the App package with AI tools to improve audience targeting, in-app personalization, and campaign orchestration.
### Loomi Audience
AI package to improve audience targeting and segmentation.
| Feature | Description |
| ---------------------------------------------------------------------------------------------------------------------------------------- | ----------------------------------------------------------------------------------------------------------------------------- |
| [Predictions](https://documentation.bloomreach.com/engagement/docs/predictions-manual) (purchase, churn, open email, in-session, custom) | Use machine learning models to predict customer behavior and target the right audience segments to maximize conversion rates. |
| [Autosegments](https://documentation.bloomreach.com/engagement/docs/autosegments) | Automatically generate high-value segments based on unique combinations of customer properties and metrics. |
### Loomi Analytics
AI package to streamline data analysis, reporting, and dashboard creation.
| Feature | Description |
| -------------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------ |
| [Loomi Analytics](https://documentation.bloomreach.com/engagement/docs/loomi-analytics) | Generate reports, funnels, trends, and segmentation definitions by asking questions in plain language. |
### Loomi Journeys
AI package to improve lifecycle marketing and campaign orchestration.
| Feature | Description |
| -------------------------------------------------------------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------- |
| [Contextual personalization (email campaigns, scenarios)](https://documentation.bloomreach.com/engagement/docs/contextual-personalization-2) | Analyze each customer's unique context to serve the most relevant content based on their historical interactions. |
| [AI content generator](https://documentation.bloomreach.com/engagement/docs/loomi-content-copy-generator) | Create marketing copy directly in the campaign editor using Loomi. |
| [Recommendations+](https://documentation.bloomreach.com/engagement/docs/recommendations-plus) | Predict the next best product by considering the order of user interactions for more accurate recommendations. |
| [Optimal send time](https://documentation.bloomreach.com/engagement/docs/optimal-send-time) (with channel selector) | Predict the best time for each customer to receive a campaign, with the ability to select the specific channel to optimize for. |
### Marketing Enterprise AI
All Loomi tools in one package.
| Included | Description |
| --------------------------------------------------------------------------------------------------------------- | ----------------------------- |
| [Loomi Audience](https://documentation.bloomreach.com/engagement/docs/ai-tools-agents#loomi-ai-audience) | All Loomi Audience features. |
| [Loomi Analytics](https://documentation.bloomreach.com/engagement/docs/ai-tools-agents#loomi-ai-analytics) | All Loomi Analytics features. |
| [Loomi Web](https://documentation.bloomreach.com/engagement/docs/ai-tools-agents#loomi-ai-web) | All Loomi Web features. |
| [Loomi Journeys](https://documentation.bloomreach.com/engagement/docs/ai-tools-agents#loomi-ai-journeys) | All Loomi Journeys features. |
## Add-ons
Expand the App package with additional features to meet specific business requirements.
| Add-on | Description |
| ----------------------------------------------------------------------------------------------------------------------------------------- | -------------------------------------------------------------------------------------------- |
| [Instance (shared/private/exclusive)](https://documentation.bloomreach.com/engagement/docs/creating-a-new-bloomreach-engagement-instance) | Secure, scalable access to the platform with shared, private, or exclusive instance options. |
| App Cloud Ecosystem | Build and maintain custom integrations and data flows. |
| [Loomi BigQuery](https://documentation.bloomreach.com/engagement/docs/ebq) | Export your data to BigQuery for custom analytics using your own BI tools. |
| [Audit Logs](https://documentation.bloomreach.com/engagement/docs/audit-log) | Track and investigate user activity across your project. |
| [VPN](https://documentation.bloomreach.com/engagement/docs/vpn) | Secure data transmission via Google Cloud's Virtual Private Cloud. |
| [Marketing Enhanced Security](https://documentation.bloomreach.com/engagement/docs/secure-connections) | SSL encryption and IP allow/block-list controls for platform access. |
### Extensions
The Extensions add-on enables server-side testing, personalization via managed endpoints, webhooks, and API orchestration.
| Feature | Description |
| ----------------------------------------------------------------------------------------------------------------------------------- | ----------------------------------------------------------------------------------------------------------------------------- |
| [Server-side Testing & Personalization (Managed Endpoints)](https://documentation.bloomreach.com/engagement/docs/managed-endpoints) | Run server-side A/B tests and deliver personalized experiences via managed API endpoints without relying on client-side code. |
| [Webhooks](https://documentation.bloomreach.com/engagement/docs/webhooks) | Send real-time event-driven data from your project to external systems via HTTP callbacks. |
| [Recommendations for Extensions](https://documentation.bloomreach.com/engagement/docs/recommendations) | Deliver personalized product recommendations via API to any channel or touchpoint. |
| API Orchestration allowance | Includes 60 annual API orchestrations per billable profile. |
## Increased Allowances
If your push notification needs exceed the default limit, you can purchase an Increased Allowance to raise the limit.
| Increased Allowance | What it increases |
| ------------------- | ------------------------------------------------------- |
| Push Notifications | Adds 60 annual push notifications per billable profile. |
> 📘 **Packaging versions**
>
> This packaging came into effect on May 15, 2026. Learn more about our [2025](https://documentation.bloomreach.com/engagement/docs/2025-bloomreach-engagement-packaging), [2024](https://documentation.bloomreach.com/engagement/docs/2024-bloomreach-engagement-packaging), and [2023](https://documentation.bloomreach.com/engagement/docs/2023-bloomreach-engagement-packaging) packaging.