Custom Web Fonts Support in Email Apps

I have uploaded a custom web font to the visual editor and applied it to an email, but it is not displayed properly in my email app.

Adoption of custom web fonts across email clients is different. Some email clients have very limited support for custom fonts or no support at all.

The visual email builder inserts custom fonts to the email code, but it cannot control how those fonts are rendered by an email client app. In case the email client does not support a particular custom font, it uses a fall back font that is defined in the custom font CSS which is usually a web safe font of similar properties (serif for serif fonts, etc.).

What is the difference between a web safe font and a web font?

Web safe fonts is a set of widespread fonts that are available on the vast majority of devices and most applications support these fonts, including email clients. Web fonts are not so popular fonts that are usually hosted on some SDN like Google fonts or Adobe Fonts and are attached to emails as links in email’s CSS.

Where can I find more information about custom fonts in emails?

You can find more information on the BeeFee email builder support site. It is a very informative article covering the topics of font support in email apps. Additionally, it provides an overview of custom fonts support in most popular email clients.


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