Relevance Module - BloomReach Experience - Open Source CMS

This article covers a Hippo CMS version 10. There's an updated version available that covers our most recent release.


Relevance Module

This feature is only available in Hippo's Enterprise Edition. Please  contact us for more information.


Hippo's Relevance Module allows marketers to customize the appearance of their channels based on the characteristics of individual visitors.

To add the Relevance Module to your project follow the instructions in the Relevance Trail.

Audience perspective

To use the Relevance Module, a marketer will typically start in the real-time panel of the audience perspective. In the real-time panel the list of current visitors is displayed. For each visitor a list of visitor characteristics is shown, such as where he is coming from, what content he has seen, or even live information such as the weather he is experiencing at his location. These characteristics can be stored, edited, and combined into personas.


Real Time Visitor Analysis




Template Composer

The characteristics and personas are used in the template composer to personalize the web site. In the template composer, a marketer or webmaster can reconfigure page templates based on the characteristics of the visitor or the personas that match the visitors behavior. Components can be added to a page to specifically target a certain audience, or components can be given specific configuration depending on the type of visitor.

Alter Ego

In the template composer, it is also possible to preview the site and mimic a targeted visitor using the new Alter Ego functionality.


The Relevance Module has been designed to be extensible. It is possible to develop new collectors to capture specific information about your visitors. For instance, it is possible to integrate information from your CRM system and target content based on past buying behavior. The data of such collectors will automatically be visible in the Real Time Visitor Analysis screen as 'visitor characteristics'. More complex data can be visualized in custom UI widgets. The bottom part of the Real Time Visitor Analysis screen is completely customizable , and can include existing widgets and/or custom widgets in any possible layout. It is also possible to define new characteristics, including custom CMS UI widgets to view and edit them. These custom characteristics can also be made available to the Alter Ego.


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